In you haven’t been living under a rock for the last week, you’ve probably seen the countless videos of the X-T4 in action. It seems Fujifilm blanketed anyone with a YouTube channel an X-T4 for review (except me, thanks Fujifilm). If you’ve watched any of those videos, you’ve seen the wonderful improvements Fujifilm has made to the X-T4 over the X-T3 – IBIS, bigger battery life and the fully articulating “vari-angle” screen being the stand out features. The X-T4, when it starts shipping at the end of April, is sure to be one of Fujifilms best sellers. But let’s take a minute to talk about what happens after the X-T4.
A few interesting nuggets of information accompanies the X-T4’s launch. First, is that the X-T3 will continue to live alongside the X-T4 in the Fujifilm lineup. At $1299 for the body, this is going to be a great camera at a great price. And really, if you are looking at buying either the X-T3 or the X-T4, and you don’t need or like the fully articulating screen, don’t need IBIS, or are OK with the smaller battery (and body size), the X-T3 will save you $400. What will be interesting to see is what happens on the next iteration. Will Fujifilm make an X-T3 Mark II? Will the X-T3 remain in the body lineup for years as is, while the X-T4 will receive a new sensor and processor on the next iteration? It will be interesting to see. Perhaps the more interesting nugget of information released was that Fujifilm has not abandoned the X-H line. The big differentiator between the X-T and the X-H lines was IBIS, and now that the X-T4 has gained that advantage, all that really separates the two lines are the body shape.
I suspect if the X-H line is going to soldier on, then Fujifilm sees it as a way to reach a market segment that the X-T line still isn’t reaching after it’s latest additions. Perhaps Fujifilm believes that with a bigger body, in the next iteration, they can give the X-H2 an even better implementation of IBIS. Or maybe they believe they can use the larger body to increase the processing power of the X-H2 to such that it could shoot at 30 fps and give it a buffer that can handle sustained sports shooting. Whatever they add to the X-H2, I’m sure it will position that camera as a more professional alternative to the X-T4. The biggest knock on Fujifilm and their current lens lineup is that there aren’t a lot of options for sports shooters. The XF 200mm f/2 R LM OIS WR is a beautiful, capable lens. But it doesn’t cover all the ranges a professional photographer shooting sports and wildlife might need. There’s a couple of lenses Fujifilm is releasing in 2020 that haven’t been identified on the lens roadmap. These lenses, when announced may tip their hand at what Fujifilm has in store for the X-H2.
As someone who has owned every X-T camera since the release of the X-T1, it’s been a joy to see Fujifilm build their camera lineup from a small, capable, lightweight DSLR replacement with a few compromises, to a fully tricked out DSLR killer with the X-T4. Video, which was just downright terrible on the X-T1, is now the signature feature of the X-T4. And it’s class leading. The sheer amount of video options that Fujifilm has stuffed in the X-T3 and the X-T4 is just showing off at this point. Sure, the removal of headphone jack on the X-T4 is a step backwards. But with the option to restore that feature via the dongle or the battery grip, it’s not a crippling feature. It’s just an annoyance on what is, one paper at least, nearly the perfect hybrid camera.
Autofocus, which was a joke on the original X-T1 is now in the same league as Sony, which is generally considered to be the segment leader in autofocus. And no other camera manufacturer has been as dedicated as Fujifilm in releasing firmware updates that improve AF with nearly each release.
So, those are my thoughts on the X-T4 and the future. What do you think? Are you happy that the X-T4 addressed the battery, articulating screen and IBIS? Are you going to upgrade to the X-T4? Do you think Fujifilm left space in their lineup for a new X-H2? Sound off below and let me know what you think.